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Equation 6 · Part 7 · When Generation Becomes Free, Attention Becomes the Scarce Good

fraction

Vt  =  Atcv,ϕt  =  VtGt  =  Atcv Gt.V_t \;=\; \frac{A_t}{c_v}, \qquad \phi_t \;=\; \frac{V_t}{G_t} \;=\; \frac{A_t}{c_v \, G_t}.
fraction

What this part means

Divide the expression above the line by the one below it.

Its job in the formula

The expression above the fraction bar is divided by the complete expression below it. The denominator must not be zero.

The passage around this formula

An accounting identity makes the consequence visible. Let GtG_t be the number of claims placed before some audience in period t , let AtA_t be that audience’s total attention budget, and let cvc_v be the average attention cost of verifying one claim. The number of claims that can be verified, and the fraction ϕt\phi_t of what arrives that is actually checked, are then Vt  =  Atcv,ϕt  =  VtGt  =  Atcv GtV_t \;=\; \frac{A_t}{c_v}, \qquad \phi_t \;=\; \frac{V_t}{G_t} \;=\; \frac{A_t}{c_v \, G_t}. This is bookkeeping, not a finding. Its only content is what it forbids. Simon’s point was that AtA_t is bounded by hours and by human processing capacity, and that this bound is not responsive to technology in the way that GtG_t is. If GtG_t rises by an order of magnitude, ϕt\phi_t falls by an order of magnitude unless…

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Learn the underlying idea

A fraction a/b means a divided by b. The top number is the numerator; the bottom number is the denominator, and it cannot be zero.

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