Equation 30 · The Real Economics of Shipping a Model to a Device
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This is also the economic logic behind platform-level, rather than per-app, on-device models. Apple’s Foundation Models framework gives third-party developers access to the same on-device large language model that powers Apple Intelligence, and Apple’s own announcement states plainly that developers can build with it while “using AI inference that is free of cost” [ 13 ] . Read against the equation above, that phrase is not a claim that inference has no cost — it is a claim about who pays and U . Apple absorbs the variant-matrix engineering and the update-distribution bill once, centrally, at the operating-system level, and amortizes both across every app on every device…
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This is also the economic logic behind platform-level, rather than per-app, on-device models. Apple’s Foundation Models framework gives third-party developers access to the same on-device large language model that powers Apple Intelligence, and Apple’s own announcement states plainly that developers can build with it while “using AI inference that is free of cost” [ 13 ] . Read against the equation above, that phrase is not a claim that inference has no cost — it is a claim about who pays and U . Apple absorbs the variant-matrix engineering and the update-distribution bill once, centrally, at the operating-system level, and amortizes both across every app on every device rather than letting each app vendor pay its own share of the same fixed costs redundantly. A platform holder that controls the device, the operating system and the update channel can collapse a fleet-times-app multiplication down to a fleet-times-one, which is a genuine structural advantage unavailable to a single app vendor shipping its own model independently — and it is a different argument from the privacy or latency case for on-device inference; it is specifically about who is positioned to pay the fixed costs this article has been itemizing.
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